Lynk&Co

The campaign introduced a new car release and the brand's outdoor-focused lifestyle positioning, aiming to inspire people to spend more time outside by showing how the car enables a more flexible, spontaneous way of living.

Influencer Cassandra Klatzkow co-hosted a 24-hour getaway with ten selected guests, including a shadow workshop, sauna sessions featuring the car, and outdoor cooking with chef Niklas Ekstedt — built to create an authentic connection to the brand.

During my internship at Obeya PR, I supported campaign coordination, influencer communication, and relationships with editors and influencers, along with campaign follow-up and PR activities throughout.

The event was successful, with several attendees describing it as "the best event they've ever attended."