The purpose was to create engaging, trend-aware content that drove brand visibility and supported ongoing digital marketing activities.
As PR & Communication Intern, I produced, edited and adapted content for social media — developing campaign angles, identifying trends and tailoring visuals to each brand's audience and tone.
The result was high-quality visual material that strengthened both brands' digital presence and highlighted their products and current campaigns, across four videos that together gained 288 likes, 12 comments, 28 saves and 564,850 views.